Our Story

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In 1912, to Vincenzo Caccioppoli, New Zealand must have seemed a long way from his home town of Sorrento, Italy. But that’s where this adventurous apple grower and businessman decided to start a new life. When considering the best place to establish himself, none seemed more promising than Hawke’s Bay.


It proved to be a good decision. The Caccioppoli family have now been growing apples on land around Longlands Road for four generations.

The roots put down by Vincenzo have flourished and, 85 years later – after the family business became part of the Longlands grower co-operative – his great grandson Michael manages the $9million pack house. However, life being what it is, success hasn’t come without setbacks.


When the original Caccioppoli pack house burnt down in the height of the 2005 season, Michael’s father Frank had to make a tough decision.

Discouraged by the catastrophe, he considered walking away. But a nagging question remained: ‘what would his father have done?’. Frank decided to continue the family business and build a new pack house incorporating the best technology available; a model for the apple industry.

The Caccioppoli family packing business was subsequently merged with a Hawke’s Bay growers collective to become the company it is today. Frank and his son remain as shareholders.